Glovo Nigeria recently disclosed that in the last year, the pasta consumption of Nigerians increased by 320 percent according to the General Manager of Glovo Nigeria, Mrs. Lamide Akinola, in Lagos, that the 320 percent was witnessed in units that were delivered through Glovo. As a result of this development, Nigeria has now become the third fastest-growing country across the globe in the consumption of pasta. The two leading countries in the consumption of this food are Tunisia and Venezuela.
Akinola highlighted that in the past year, this dish was delivered by Glovo every four minutes. This shows the massive love that the nation has for the Italian dishes. She further emphasized that regardless of the Italian origins of the dish, its taste and versatility has entirely captured the hearts of the Nigerian citizens. There are several recipes for consumption of the dish. However, Nigerian citizens mostly consume five pasta recipes, according to Mrs. Lamide Akinola.
An increase of 173 percent in customers was witnessed by Glovo.
According to the General Manager of Glovo Nigeria, one of the top five most consumed recipes in Nigeria is stir-fried pasta — the country is ranked as the first across the world in this category, at 97 percent consumption. The other four recipes are Salad Pasta, Jollof Pasta — Nigeria is also ranked as the first globally, with 96 percent consumption — Beef Pasta, and Chicken Pasta. There is also the commemoration of the World Pasta Day 2023.
As all countries across the globe gather together for the celebration of this day, Glovo has had a record of an impressive delivery rate of a pasta dish in every four minutes. Also, the delivery company has witnessed a 173 percent increase in customers who place orders for the dish. With this surge, Nigeria has become the leading country all over the world, in the aspect of the frequency of orders, the General Manager reiterated.
Noon is the time of the day with the highest consumption rate.
It was further disclosed by the Glovo MD that lunchtime is the most preferred time for consumption of the dish among Nigerian citizens who cherish the delicacy. She stated that in comparison to the global trend and with a 27 percent increase, 12noon seems to be the time of the day with the highest consumption of pasta, indicating a lunchtime affinity. According to Mrs. Lamide Akinola, this lunchtime pasta consumption signifies a difference from the global trend, where the dish is mostly consumed for dinner, around 8pm.
Throughout the week, consumption of the Italian dish is usually linear as Thursday emerges as the peak day and accounts for 16 percent of consumption per week. However, weekday consumption — from Monday to Friday — exceeds weekend consumption by 28 percent. Lagos Island has the highest percentage — 39 percent — of the total pasta consumption delivered through Glovo, closely followed by Lagos Mainland — 25 percent. The GM expressed delight at the increasing growth in the consumption on the Glovo platform.
Through Glovo, Nigerians are connected with the flavours they love.
The GM stated that the collaborations within this dish category have thrived as there is a 239 percent increase in partners offering products related to pasta. She added that there is a significant extension of the partnership growth to Small and Medium Scale Enterprises (SME). This extension captures the commitment of Glovo to providing support for local businesses. She stressed that she believed that the company plays a significant role in bringing Nigerians closer to flavours they love. The company also ensures facilitation of the development of its partners, whether they are emerging SMEs or established restaurants.
Related Link
World Pasta Market: Website
Nigeria ranks 3rd highest pasta consumer. – A 320 percent increase was recorded by Glovo in the last year. – Express your point of view.
It’s fascinating to learn that Nigeria ranks as the third highest consumer of pasta. This statistic highlights the growing popularity of pasta as a food choice among Nigerians. With a 320 percent increase in pasta consumption recorded by Glovo in the last year, it’s clear that pasta has become a staple in many Nigerian households.
The rise in pasta consumption can be attributed to several factors. Firstly, pasta is a versatile and convenient food option that can be easily prepared in various ways, making it suitable for different tastes and preferences. It’s also affordable and readily available, making it accessible to a wide range of consumers. Additionally, the influence of globalization and cultural exchange has introduced Nigerian consumers to different cuisines, including Italian cuisine, where pasta is a prominent feature.
The increase in pasta consumption also presents opportunities for the local food industry. Nigerian entrepreneurs can explore the production of locally made pasta, incorporating local flavors and ingredients to cater to the unique tastes of Nigerian consumers. This can contribute to job creation, economic growth, and the development of a thriving local food industry.
Overall, the rise in pasta consumption in Nigeria reflects changing food preferences and the influence of global culinary trends. It presents both opportunities and challenges for the food industry, and I’m excited to see how entrepreneurs and food enthusiasts will continue to innovate and create unique pasta experiences for Nigerian consumers.
I believe that this demonstrates to a great degree how common pasta is among Nigerian cuisine. Having been able to cultivate it domestically rather than import it would have been preferable.Pasta is an easy-to-prepare food alternative that suits a wide range of tastes and preferences. It is also a versatile and practical food option. Not only is it easily available and reasonably priced.
It’s amazing to learn that Nigeria consumes pasta in third place among all nations. This graph shows how pasta is fast becoming one of Nigerians’ most preferred foods. The past year has seen a 320 percent spike in pasta consumption, according to Glovo.
The growing love for pasta in Nigeria is truly exciting, and it’s a testament to the diverse and evolving food culture in the country. It’s fascinating to see how Nigerians have embraced pasta and incorporated it into their cuisine, even creating unique recipes like Jollof Pasta. The fact that Nigeria is now the third fastest-growing country in pasta consumption worldwide shows the dynamic nature of our food preferences. Let’s enjoy these delicious pasta dishes and continue to explore new culinary experiences!