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Impact of Globalisation on Nigerian Culture

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By Samuel Abimbola

Global economy, technology, and media have connected diverse populations.

Globalization has transformed the world into a global village, connecting people from all corners and breaking down distance barriers. This interconnectedness has made nations borderless and allows for collaboration and communication across vast distances. The integration of political, social, cultural, economic, and religious aspects, driven by advancements in information and communication technologies, has been a key driver of globalisation. Internationalisation has affected not only Nigerian Culture but practices all around the world. The integration of the global economy, technological advancements, and increased media exposure have brought people from different backgrounds closer together.

This has led to the exchange of ideas, values, and practices on a global scale, influencing the way people think, behave, and interact with one another. In Nigeria, the impact of globalisation can be seen in how people dress, the food they eat, the music they listen to, and the way they communicate. Western Fashion trends, fast food chains, and Hollywood movies have all made their way into country’s society, changing how people dress, eat, and entertain themselves. Social Media platforms and the internet have also made it easier for Nigerians to connect with people worldwide, sharing ideas and experiences in real time.

Cultural exchange has increased economic opportunities globally.

While cultural homogenisation has benefits, such as increased economic opportunities, access to information, and cultural exchange, it also challenges the country’s customs. The rush of Western influences has led to the decomposition of traditional values and practices, with many young people in the country adopting foreign lifestyles over their Cultural Heritage. This has caused tension between generations as older people struggle to preserve their Cultural Identity in the face of modernisation. To address these challenges, Nigerians must balance embracing global influences and preserving their cultural heritage.

However, this can be achieved by promoting cultural education, celebrating traditional festivals and practices, and supporting local Artisans and businesses. By actively engaging with the forces of cultural homogenisation, they can ensure that their unique cultural traditions are preserved and celebrated globally. The major consequence of globalisation on the country’s culture is the homogenisation of youth customs. With the proliferation of Western media, particularly through television, movies, and the internet, young ones are increasingly exposed to Western values and lifestyles.

Foreign companies have reshaped the country’s economic landscape.

Furthermore, this exposure has led to a growing desire among the youth to emulate Western fashion, music, and attitudes, resulting in the decreased values of the country’s practices. It has also profoundly impacted the country’s Economy and workforce. The inflow of foreign companies and investments has shifted the country’s economic landscape, leading to the growth of industries such as telecommunications, banking, and services. This has displaced traditional occupations, such as farming and handicrafts, which have been the cornerstone of the country’s customs for generations.

Moreover, globalisation has led to the dominance of English as the global lingua franca, relegating indigenous people to secondary status in their country’s languages. As English becomes more pervasive in education, media, and business, there is a risk of language loss and Erosion of linguistic diversity in the country. Despite the challenges posed by cultural homogenisation, globalisation has also facilitated cultural hybridisation in the country. Through cultural exchange and interaction with the global community, the country’s culture has undergone adaptation and integration of foreign elements. This has resulted in unique cultural expressions that blend traditional in-country customs with external influences, contributing to cultural diversity and dynamism.

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Lastly, It has greatly impacted Nigerian music by allowing artists to reach a global audience through the internet and social media platforms. Genres like Afrobeats and Highlife have gained international popularity, combining local rhythms with contemporary beats and production techniques. This has expanded the appeal of the country’s music and influenced the sound and style of local artists. The rise of digital streaming platforms has further facilitated the distribution and marketing of the country’s music, enabling artists to connect with fans worldwide and showcase their talent globally. In conclusion, globalisation has brought about positive and negative consequences; Nigerians must balance embracing global influences and preserving their cultural heritage. By actively engaging with the forces of globalisation, they can ensure that their unique cultural traditions are not only preserved but also celebrated on a global scale.


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