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The rise of iGaming in Nigeria and beyond

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By Samuel Abimbola

Multiple factors drive iGaming’s growth and its impact on Nigeria’s economy.

Since its introduction in the early 2000s, Nigeria’s iGaming industry has expanded, emerging as a key contributor to the entertainment and Technology sectors. While the early attempts at creating online casinos received little enthusiasm, today’s advanced platforms have completely transformed the experience, drawing millions of users across the country. The evolution of technology is a major contributor to the rapid increase in iGaming’s appeal. In the past, Gaming sites tended to be slow and inconvenient, failing to provide the experiences users desired.

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Nowadays, with the rise of modern, latest platforms, players enjoy stylish interfaces and enhanced features that significantly enhance both the engagement and ease of Online Gaming like never before. These improvements in website technology have been critical in enhancing a wider audience. The increase in smartphone usage has also contributed to the growth of online gaming. Previously, desktop computers were the main way to access iGaming platforms, but mobile devices have now taken the lead. Nigeria’s mobile internet user base has increased from 16 million in the past four years to more than 47 million in 2024.

Mobile gaming offers all-in-one entertainment anytime and anywhere.

As time passes, it’s estimated that 100 million people will be connected through Smartphones in the country. The portability and ease of Mobile Gaming means that individuals can access online casinos at any time, from any location. Whether playing slots or betting on football, it can all be done from a smartphone, which puts iGaming into the hands of nearly every citizen, no matter where they are. One of the key attractions of this sector lies in the all-encompassing experience that these platforms currently offer; instead of being confined to just a few games, modern online casinos present users with a complete entertainment solution.

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Players can enjoy well-known tabletop games such as poker and blackjack, engage in a diverse selection of slot machines, and participate in sports betting, all within one interface. Having everything in one place allows users to avoid creating various accounts or navigating between different websites to access a wide selection of games. The top platforms customise the user experience to reflect regional tastes, especially in football betting, which plays a crucial role in the country’s iGaming experience. This has established online gaming as a popular and comprehensive entertainment hub.

iGaming bridges entertainment gaps in the country’s rural areas.

Furthermore, the growth of iGaming can also be attributed to geographic advantages. With the country’s population continually rising, many reside in rural districts. Although Lagos is the most populous and dynamic area, many are still situated beyond this urban centre. As a result, this leads to a geographical disparity in the availability of entertainment activities like traditional casinos. While Lagos hosts a couple of notable physical casinos, such as the Federal Palace Hotel & Casino, these establishments are neither widespread nor convenient for most people.

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Online gaming fills that gap, providing accessible entertainment to individuals no matter where they live. Even for residents of Lagos, online platforms offer a more convenient, time-efficient alternative to visiting a brick-and-mortar casino. For many, particularly those in remote areas, internet gaming has emerged as the sole practical means of playing casino games, providing a level of convenience that traditional casinos cannot offer. Looking ahead, the industry shows no signs of slowing down. Though it has gained considerable potential, there remain more expansion opportunities.

Related Article: Is Nigeria’s gaming industry next big thing?

Technology advancements and growing mobile users are expected to elevate the industry to new levels. Additionally, regulatory enhancements and ongoing progress within the sector suggest that the outlook for iGaming in the country is highly promising. Like various regions globally, this thriving sector appears to be entering a fresh phase where user experience will continue to transform and grow. This upward trend is set to enhance the role of iGaming within the country’s digital economy, bringing a previously inaccessible world of entertainment to a wider audience.

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