The workshop builds young Nigerians to fit into the media industry.
In 2020, the Managing Director and Chief Executive Officer of SBI Media Group, Rotimi Bankole, embarked on a mission to give back to the community through workshops and expansion of the media market. His mission has been proudly supported by other organizations with the same aim as his; they include Sony Nigeria, Primedia, Boomplay, Turkish Airlines, Radisson Hotels, Media Crush, and many others. The workshop series was launched the year he marked his 40th birthday, with the sole aim of training the next generation of media entrepreneurs.
Ever since its launch, is free of charge for all attendees, with the featuring of well recognized and accomplished creators and media entrepreneurs, one of which is Kunle Afolayan, a popular filmmaker. The SBI Media Workshop, launched in 2020, helps young Nigerians to fit into available opportunities in the media sector. Young Nigerians between the ages of 18 and 35 are taught the identification of niches, creation of media value, collaboration with colleagues in the same field, and sale of content and channels to brands.
Over 500 Nigerians have attended the workshop, physically and virtually.
According to Rotimi Bankole, more than 500 Nigerians have attended the workshop series, both physically and virtually. Also, quite a good number of the participants are said to be aspiring content creators, media owners, and independent business owners. This information is available through systematic approaches that will be offered to them during the workshop. He added that although the workshop, named after SBI Media, receives sponsorship and support from clients and the media, its primary support will always be SBI Media.
Through the evolution of production, transmission tech, and consumption patterns, sees major shifts, both locally and internationally. The evolution is accompanied by a lot of business prospects that can be explored by individuals, with only the use of mobile devices. However, without having the right skill and strategy, one might lose the opportunity, which is one of the reasons for the organization of the workshop series. Training acquired from these workshops shorten the distance between an idea and profitability, thereby breeding success in the sector.
Amazing talents in Nigeria are confronted by economic challenges.
The layout of the 2021 edition of the media workshop was a series of four master classes that spanned across gear, content design and channel building, copyright protections, audience segmentation, brand relationships, and monetization. The edition featured facilitators of renowned importance such as award-winning filmmaker, Kunle Afolayan; Instagram and YouTube content director, Edem Victor; famous music video director, Olalekan Buhari, popularly known as Unlimited L.A; Head of Boomplay Music, Dele Kadiri; and corporate lawyer and Partner at Perchstone & Graeys LP, Tolulope Aderemi.
Despite the amazing talents in Nigeria, in many cases, the economy poses a threat to anyone who wishes to begin a business. But with adequate training acquired during the course of the workshop, Nigerian youths will be able to easily navigate the economic situation in the country and unleash their endowed creativity. The country’s economic situation is a major reason why at the end of the workshop there is usually a provision of cash and free gear to participants with the most realistic business ideas.
These workshops seeks to reach two million youths in five years.
In the 2020 and 2021 editions of the SBI Media Workshop, over N4 million worth cash and gear was presented to participants to start up businesses. The goal of the media workshop is to reach out to over two million young Nigerians within the space of five years with media business proficiency that would bring about independence and self-sustainability for them. This year’s workshop will be a one-day event, just like 2021 edition, but will be held at a much larger physical venue and live online.
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This opportunity will help to identify talented youth in media business so they can develop their skill and it will make the youth independent and self sustainability, it is a nice step helping and improve the youth abilities
This is good, it will give a lot of young people opportunity to showcase and improve their talent on madia. It will also help many youth to be able to stand on their own (self employed)
I applaud SBI Media for this. If they can empower alot of Nigerians youths to get into the media industry it will help to create more employment opportunities for the people. It will also help to eradicate criminality in the society. The government should also partner with them and make this possible.
More youths need to enroll up for training in order to help them develop, showcase their proficiencies and creativity, and acquire a career that will provide them with leverage in the country’s current economic situation.
I support this move from the SBI media.
it will help to create more employment opportunities for the people, it will bring out unforseen potentials in our youths and also it will gradually help with reduction in crime rates across the nation. I’m really looking forward to this!!!
Nice. More employment opportunities, reduced crime rate. People get utilize their skills and maximize their potentials. It’s all good
This is a good opportunity for the young ones in the media world to develop themselves in order to and with the Calibre of people been invited for the workshop and cash gifts been given this is really a laudable project.
The fact that participants with the most viable business ideas are typically given cash and free equipment at the conclusion of the workshop is largely due to the economic state of the nation.
This is a good one, because a lot of people are actually talented but they don’t have the opportunity to showcase their talent. This can help with that.
The progression is followed by a large number of business opportunities that are open to individuals and can be pursued with the sole utilisation of mobile devices.
This would make it easier for young Nigerians to take advantage of job opportunities in the media. Additionally, it will improve their employability
Young people in Nigeria will now have an easier time navigating the economic climate in their country and will be able to make the most of the creative potential they were born with.
This evolution is followed by several business opportunities that people can explore using simply mobile devices. The organization of the workshop series was done in part because it was possible to miss an opportunity without the appropriate expertise and approach.
This is a very nice selfless act organized by the SBI group, this will prevent youths from lazing around and it will even increase their level of employability
This will serve as a good way for youths to gain employment and not be idle, nice company SBI we need more companies like this
This company had set up something brilliant but I hope it won’t be too expensive because not everyone might have plenty money to join.
This workshop will help people a lot, at least they will have something doing instead of going about venturing into crimes.
At the end of the workshop, there is typically a gift of cash and free gear to participants who have the most feasible ideas for businesses, and one of the primary reasons for this is the current economic crisis in the country.