Ask Nigeria Header Logo

Rite foods promote innovative recycling idea

Photo of author

By Usman Oladimeji

The firm initiative aimed at educating recyclers on how to rid plastic waste.

At a recent innovation training scheme, Rite Foods Limited, a Nigerian manufacturer operating in the Food and Beverage industry, have implored recyclers to institute an innovative solution to the recycling of plastic waste gathered from the environment, particularly the coastlines. The innovation scheme was organized by the market leader with its 13 award-winning variants of the Bigi brand, the premium Bigi Premium Water, Fearless energy drink, the Sosa fruit drink, and Bigi and Rite Sausages.

In its ongoing effort to rid the environment of plastic wastes, the company collaborated with the Circular Economy Innovation Partnership (CEIP) to organize the scheme for recycling start-ups, much like its award-winning project, Riteonthebeach’, which removed 100,000 plastic bottles from the shorelines of Lagos. Managing Director of the Lagos State Waste Management Authority (LAWMA) Ibrahim Odumboni spoke at the ceremony, praising Rite Foods for the initiative aimed at educating the recyclers on how to rid the state and the nation of plastic waste that has arisen primarily due to the increase in urbanization.

The winner at the event earned support for business expansion.

In addition, a number of various recycling companies presented their innovative and forward-thinking business ideas at the event hosted by Rite Foods after undergoing three months of training. The innovation scheme took into account a wide range of variables such as the fundamentals of plastic recycling, business processes, the development of innovative methods, and the adoption of acceptable technical architecture in order to enhance the growth of recyclable materials and work towards a cleaner environment.

At the end of the event Westman Recycle prevailed as the winner and this earned the tech-driven recycling firm a support for further business expansion. Recycle Works came in as the first runner-up, while GIVO Africa, on the other hand, came in as the second runner-up. Recycavaenue, Brickify Limited, Trashusers, Retreasure, and Nature Kcalls were among the other recycling companies represented at the event’s final round, and each gave a excellent presentation outlining the ins and outs of their respective start-ups.

Rite Foods thrown its support behind the recyclers’ training exercise.

The panel of judges, which included the head of LAWMA Odumboni, the managing director of Rite Foods, Mr. Seleem Adegunwa, the deputy consul general of the Netherlands Consulate, Ms. Leonie Van Der Stiji, the chief operating officer of the Nigeria Climate Innovation Centre, Mr. Adamu Garba, and the advisor to the UNIDO IPTO in Germany, Mr. Adekunle Olusile picked the winner after fully assessing the participants’ plastic waste management ideas. Nevertheless, the judges encouraged the recyclers to be fully invested in the cause of profit-maximizing, technology-driven recycling operations.

Mr. Seleem Adegunwa, the managing director of Rite Foods, asserts that the firm has been encouraging innovations in many other fields since it uses so much creativity in the creation of its award-winning products. Moreover, the firm has thrown its support behind the recyclers’ training exercise while also helping the nation’s youth to accomplish their dreams as this aligns with its stated objective to place customers as its first priority and help them succeed in life. He went on to say that the company’s RiteOnTheBeach project performed by Pop Beach Club was just one example of how it was helping to build start-ups and preserve the environment.

Participants urged to be persistent in pursuit of their business goals.

Adegunwa also encouraged the participants to be persistent in their pursuit of their business goals and adaptable enough to take advantage of new opportunities as they arise, much like Rite Foods, which has made several initiatives since its launch to develop its brands of Proudly-Nigerian. CEIP’s Director of Network and Relationships, Yomi Odutola, commended Rite Foods for the initiative and perceived the training as an opportunity for recyclers to learn about and use modern techniques for recycling plastic into high-value products.

Related Link

Wikipedia: Website

The content on is given for general information only and does not constitute a professional opinion, and users should seek their own legal/professional advice. There is data available online that lists details, facts and further information not listed in this post, please complete your own investigation into these matters and reach your own conclusion. accepts no responsibility for losses from any person acting or refraining from acting as a result of content contained in this website and/or other websites which may be linked to this website.

Fact Checking Tool -