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Red Cross, Ecobank launch hunger relief aid

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By Abiodun Okunloye

The organisations urge collaboration to tackle the hunger crisis in Nigeria.

Ecobank Nigeria and the Nigerian Red Cross Society (NRCS) have partnered together in an innovative collaboration to address the widespread hunger crisis affecting Nigeria. The campaign to support the Nigeria Hunger Crisis Appeal was kicked off with a launch event at the Exclusive Serene Hotel in Abuja, emphasising the importance of local resource mobilisation. Dr. Abubakar Kende, secretary-general of the Nigerian Red Cross Society, who led the initiative along with both groups, stressed the critical importance of working together to address the severe challenges that millions of Nigerians are currently facing.

This collaboration between NRCS and Ecobank Nigeria is a crucial step in tackling the humanitarian crisis, as around 26.5 million individuals urgently need food to avoid fatalities and prolonged suffering. In his statement, he expressed his satisfaction in revealing a substantial collaboration between them, which aimed to generate funds in the local area for the Hunger Crisis Appeal. Emphasising the severity of the situation, he urged individuals, businesses, and organisations to take urgent action in order to ease the plight of at-risk communities.

Stakeholders urge Nigerians to back the campaign fully.

Bhupinder Tomar, the Head of Delegation for the Abuja Cluster of the International Federation of Red Cross and Red Crescent Societies (IFRC), emphasised the vital importance of community support and unity in addressing the crisis. He emphasised the vital importance of Nigerian citizens providing humanitarian assistance to communities in need, emphasising the strength of coming together in times of hardship. Rita Etomi Ademola, the regional Head of FCT/North Central for Ecobank Nigeria, emphasised the importance of joining forces with the Nigerian Red Cross to address food insecurity and malnutrition in Nigeria.

She called on all Nigerians to support this campaign wholeheartedly. The partnership established between Ecobank Nigeria and the NRC denotes a mutual dedication to upholding humanitarian values and promoting the well-being of the people in Nigeria. The goal of the campaign is to gather donations within the community to assist in emergency relief and recovery endeavours. This includes prioritising health and care services, offering nutritional aid to those in need, implementing water, sanitation, and hygiene projects, as well as supporting livelihood initiatives.

Urgent action is needed to save lives and aid millions facing food crises.

Also, the collaboration between the Nigerian Red Cross and Ecobank emphasises the importance of both businesses and individuals in Nigeria working together to help those in need and improve the well-being of communities. The press conference was a crucial opportunity to shed light on the severe hunger crisis in Nigeria and rally support for the cause. Immediate intervention is crucial in order to prevent loss of life and provide relief for the millions of people experiencing severe food shortages.

Coming together in a demonstration of unity and empathy, the call for action encourages individuals, businesses, and organisations to unite in addressing the pressing humanitarian crisis across all regions of the country. This NRCS initiative has also so far received significant support from different organisations, which include the International Federation of Red Cross, Red Crescent Societies, and Ecobank Nigeria, to launch this comprehensive campaign in response to the hunger crisis. This further underscores the power of collective action in times of crisis.

Related Article: An appeal by Red Cross on hunger in Nigeria

Hunger can have significant disadvantages, with malnutrition being a primary concern. This can result in stunted growth, weakened immune systems, and cognitive impairments. It can increase susceptibility to diseases and hinder productivity at school or the workplace due to fatigue and lack of focus. Widespread hunger can also lead to social unrest and conflicts, impacting the country’s economy by reducing productivity and increasing healthcare costs. Additionally, It can have a negative psychological impact and perpetuate a cycle of poverty, affecting future generations.

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NRCS: Website

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