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Real estate the new “crude oil”–CEO

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By Abraham Adekunle

Mosun Homes CEO discusses growth, opportunities, and economic impact.

In the intricate tapestry of Nigeria’s economic landscape, the real estate sector emerges as a pivotal element, offering both challenges and vast opportunities for growth and development. Amidst the ebb and flow of economic uncertainties, Mosun Homes and Realtors stand as a beacon of innovation and resilience, leveraging nearly a decade of active engagement and an investment portfolio nearing ₦4 billion to navigate the complexities of the market. Led by the visionary Ademola Adeosun, the founder and CEO of Mosun Homes, the company approaches the real estate landscape with strategic foresight and a commitment to value creation. In a recent conversation with Nairametrics, Adeosun shared insightful perspectives on how strategic alliances and credible investments can bolster the real estate ecosystem in Nigeria, unlocking untold wealth across various sectors of the economy.

Reflecting on the company’s journey, Adeosun emphasized the importance of family values and tradition in shaping Mosun Homes’ ethos. Established in 2015 as a traditional family business, the company has since evolved and expanded its horizons, introducing rare investment vehicles into the sector to gain a competitive edge and drive innovation. One of the key strategies employed by Mosun Homes to maintain its competitive edge in an ever-evolving market is differentiation. Rather than adopting a one-size-fits-all approach, the company focuses on curating individual investment opportunities tailored to the unique needs and preferences of investors. This deliberate positioning allows Mosun Homes to stand out in a crowded market, attracting discerning investors seeking personalized and high-yield investment options.

Finance Hurdles: Mosun Homes seeks growth amidst challenges.

Despite its success, Mosun Homes faces formidable challenges, particularly in terms of access to finance. High-interest rates, stringent lending criteria, and limited availability of mortgages pose significant obstacles to growth. However, the company remains undeterred, exploring innovative investment vehicles and forging strategic partnerships to bridge the financial gap and fuel its ambitious growth agenda. The recent syndication deal, amounting to nearly ₦1 billion for a mall construction project, exemplifies Mosun Homes’ proactive approach to partnership and investment. Collaborating with reputable asset managers, the company aims to mobilize additional funds and undertake capital-intensive projects that promise substantial returns.

This strategic alignment with industry leaders positions Mosun Homes as a prime destination for investors seeking lucrative opportunities in Nigeria’s real estate market. Looking beyond the immediate challenges, Adeosun sees real estate as the cornerstone of Nigeria’s economic prosperity, akin to the role played by crude oil in the past. He believes that the sector holds immense potential to drive sustainable growth and development, surpassing traditional industries in its capacity to generate wealth and create employment opportunities. Despite the broader economic landscape characterized by rising inflation and escalating costs, the real estate market remains resilient, fuelled by a robust demand and a steady influx of investments. Mosun Homes is well-positioned to capitalize on these opportunities, with a pipeline of projects spanning various sectors, including retail, residential, and commercial developments.

Growth drivers and opportunities in Nigerian real estate.

The Nigerian real estate sector holds immense potential for growth and development, driven by several key factors. Firstly, rapid urbanization and population growth have fuelled demand for housing and commercial spaces, creating a robust market for real estate developers and investors. As cities expand and infrastructure improves, there is a growing need for modern, well-designed properties that cater to the evolving needs of urban dwellers. Secondly, Nigeria’s burgeoning middle class is driving demand for affordable housing and luxury properties alike. With rising incomes and aspirations, more Nigerians are looking to invest in real estate as a means of wealth accumulation and asset diversification. This trend is particularly evident in major cities like Lagos, Abuja, and Port Harcourt, where demand for high-quality residential and commercial properties continues to soar.

Furthermore, government initiatives aimed at promoting homeownership and stimulating investment in the real estate sector have contributed to its growth and dynamism. Programs such as the National Housing Fund (NHF) and the Federal Mortgage Bank of Nigeria (FMBN) mortgage schemes provide incentives and financing options for prospective homebuyers, thereby increasing accessibility to homeownership and driving demand for real estate. In addition to residential properties, the commercial real estate segment presents lucrative opportunities for investors, developers, and entrepreneurs. Nigeria’s rapidly expanding economy and growing consumer base have fueled demand for retail, office, and industrial spaces, creating a vibrant market for commercial real estate development. From shopping malls and office complexes to industrial parks and logistics centres, there is a growing need for modern, well-equipped commercial properties to support the country’s economic growth and development.

Related Article: Real estate a key contributor to Lagos GDP

Despite its immense potential, the Nigerian real estate sector also faces several challenges that must be addressed to unlock its full potential. Access to finance remains a significant barrier for developers and investors, with high-interest rates, stringent lending criteria, and limited availability of mortgages constraining investment in the sector. Additionally, inadequate infrastructure, land tenure issues, and bureaucratic bottlenecks pose challenges to real estate development and investment, particularly in urban areas. Moreover, the lack of transparency and efficiency in the land registration and the process has hindered property transactions and investment, undermining investor confidence and limiting the growth of the real estate sector. Addressing these challenges will require concerted efforts from government, regulators, developers, and other stakeholders to create an enabling environment for real estate investment and development.

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