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Promoting Nigeria goods with consumer credit

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By Usman Oladimeji

Providing consumer credit for local goods can boost production.

As the world is rapidly globalizing, countries are increasingly looking inward to address economic issues. For Nigeria, the country’s economic growth can be accelerated partly by increasing demand for its “Made in Nigeria” goods. However, consumer credit can serve as the key driving factor for this endeavour by stimulating demand, boosting production, and propelling innovation. Consumer credit has long been acknowledged as a crucial tool for generating demand in economies around the world, as it enables consumers to make purchases prior to when they make payments.

With it, customers are able to spend more money, which boosts output, employment, and overall economic growth. Its benefits become more significant and numerous when directed towards locally made goods. The first and most obvious advantage is the boost to domestic manufacturing. Providing consumers with access to finance to purchase “Made in Nigeria” goods encourages local producers to raise both output and quality standards. While demand rises, production rises, which in turn raises the need for raw materials, workers, and transportation.

Credit would encourage consumers to support local businesses.

This will also reduce the reliance on imports. Nigeria currently imports a large percentage of its commodities, which drains its foreign exchange reserves and often triggers capital flight. The tides could turn if consumers had more access to credit for purchasing local products. Credit would encourage consumers to support local businesses and reduce the need for imported goods. Manufacturers would naturally be motivated to innovate and compete as they become aware of the rising demand for their products. To maintain sales, they will continue to invest into R&D, looking for methods to boost product quality, launch brand-new lines, and incorporate global best practices.

Over time, this spirit of invention will eventually make Nigerian goods competitive on a global scale. On the other hand, the success in Nigerian local market with “Made in Nigeria” goods provides a springboard for expansion into international markets. When domestic production is abundantly sufficient, businesses inevitably go outside for growth. With appropriate policies and trade agreements, Nigeria can shift its economy from one reliant on imports to being an export powerhouse. This will improve the country’s standing in the international market and increase it’s foreign exchange profits.

Robust and accessible financial system is required.

Impact of consumer credit goes beyond simply increasing demand; it also contributes to the kind of positive feedback loop that is necessary for steady economic expansion. With easier access to credit, local businesses thrive and expand, creating new opportunities for employment. Spending then rises as the labour force expands. The cycle of sustained economic growth is maintained when those spending is made on local goods. But for consumer credit to work in Nigeria, the country requires a robust and accessible financial system. This encompasses efficient banking and capital markets, consumer credit guarantees, accurate credit reporting, and innovative technological solutions.

Consumers also need to be educated about credit facilities and their rights. This will help them make responsible decisions while using credit and learn the value of punctual payments. Promoting “Made in Nigeria” goods also requires strict adherence to quality standards. The government and relevant authorities have a responsibility to ensure the quality of these goods. Only then will they be able to win over local customers and compete successfully on the global stage. There needs to be a federal-backed guarantee encouraging financial institutions to increase credit lending and assuring lenders that their money will be repaid.

Proactive management of lending risks is crucial.

A strong legal and regulatory framework should be established to make sure that everyone involved, from consumers to lenders, stays within the stipulated bounds. This will provide prevention against exploitation, upkeep for professional norms, and a dispute resolution mechanism. The proactive management of lending risks, such as default risk, is crucial. Predicting, analyzing, and managing these risks can be achieved with the use of a risk management framework, which could be powered by technology and big data analytics. An enormous opportunity lies to grow the Nigerian economy by promoting made in Nigeria goods. It is a long road ahead, but it is well-marked and the end point holds great promise.


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