Ask Nigeria Header Logo

Nike signs partnership deal with Layerx

Photo of author

By Abraham Adekunle

Partnering customs design company to champion sustainability.

The largest supplier of athletic shoes in the world, Nike, has signed a dynamic partnership with a Nigerian customs design company Layerx to champion the twin causes of culture and environmental sustainability. This collaboration promises to reshape the future of fashion and athletics by blending the best of both worlds. A shared commitment to sustainability lies at the heart of this partnership. Being a company with a growing focus on eco-consciousness, Nike is tapping into Layerx’s expertise in sustainable design and cultural insights. Together, they aim to create products that not only perform exceptionally but also have a minimal environmental footprint.

Speaking to news correspondents on September 17, 2023, Layerx co-founder, Gbadeyan Olaoluwa, said that Layerx stands out by offering customized urban fashion items that celebrate culture, allowing individuals to wear their heritage proudly with their hand-painted shoes. Also, the brand is committed to advocating for sustainable practices, and supporting initiatives that combat climate change, making their items not only visually stunning but also socially responsible. This partnership is expected to produce a line of products that celebrates diverse cultural influences from around the world with the three main designs of “Jumps to Kicks,” “Ant F1,” and “Lagos Sketch.”

Layerx wants to share the Nigerian culture globally.

Artist and co-founder Gbenga Adeku told the media that the firm wants to share the Nigerian culture globally. “Nigeria is a very great country, we have a very marvelous culture, I believe we have one of the most resilient people,” he said. He added that this was why the company even chose Nike in the first place. It was because the story of Nike promotes the mentality of “just do it, that means just keep it moving.”

In his words, he said the mentality makes one know that there are no roadblocks, there are no negativity, and there is nothing that can stop one regardless of the circumstances. He thinks that a lot of Nigerians possess just that, and they tend to do stuff even when the situation might not be favorable. Even when the conditions might seem antagonistic, Nigerians find a way to make do against all odds. And Nigerians are regarded as one of the most resilient people in the world.

Both firms seek to set new industry standards.

This partnership with Layerx is more than just a business move. The co-founder stated that it is a statement of intent. By tapping into the vast cultural tapestry and prioritizing sustainability, they aim to set a new industry standard. Influencer collaborator, Bolarinwa Yusuf popularly known as “HorlarofLagos,” told the media that once people saw the design, they were tempted to ask what inspired it. “This looks nice,” he quoted them as saying. He then said that one can tell them the story so that the person knows about the culture. By doing so, one has shared a part of one to the other person.

Consequently, the company is trying to spread the culture globally and that is why it chose a global product and a global brand. Speaking at the launch of the product, Olaoluwa stated that it was important for the world to hear Nigeria stories and know about their culture and resilience. He added that the partnership would further make sneakers desirable to all classes of people. The messages on it would literally resonate with both the older and younger generation.

Customizations on sneakers pass the message to others.

On his part, Adeku said that the launch design started with the Lagos story, noting that there are lots of grass-to-grace stories and tales of how people’s lives turn around pursuing their dreams. He said that HorlarofLagos has spearheaded the sneakers culture for many years. “We are also passionate about people being aware of the dangers of having a decaying environment,” he said. Because of this, the company passes the message through the customizations on the sneakers. He noted that what the firm is doing is similar to what the Afrobeat is doing, in the fashion sense.

Related Link

Nike: Website

The content on is given for general information only and does not constitute a professional opinion, and users should seek their own legal/professional advice. There is data available online that lists details, facts and further information not listed in this post, please complete your own investigation into these matters and reach your own conclusion. accepts no responsibility for losses from any person acting or refraining from acting as a result of content contained in this website and/or other websites which may be linked to this website.

Fact Checking Tool -

5 1 vote
Rate This Article
Newest Most Voted
Inline Feedbacks
View all comments
2 months ago

Nike signs partnership deal with Layerx.Partnering customs design company to champion sustainability. – Express your point of view.

2 months ago

Nike’s partnership with Layerx, a custom design company, to champion sustainability is a fantastic step forward. By joining forces, they can make a significant impact in promoting sustainable practices within the fashion industry.
Sustainability is becoming increasingly important in today’s world, and the fashion industry plays a significant role in environmental impact. Collaborations like this allow for the development of innovative solutions, such as using eco-friendly materials, reducing waste, and implementing more sustainable production processes.
Nike’s commitment to sustainability, combined with Layerx’s expertise in custom design, has the potential to inspire positive change and encourage other companies to follow suit. This partnership can lead to the creation of more sustainable and environmentally conscious products, benefiting both consumers and the planet.
I’m excited to see the positive impact this collaboration will have on the fashion industry and the efforts to create a more sustainable future. 🌿👟🌍

2 months ago

To promote culture and environmental sustainability in fashion and athletics, Nike has worked with Nigerian design firm Layerx. Customized urban fashion goods that support sustainability and celebrate culture are Layerx’s specialty.

2 months ago

Nike signs partnership deal with Layerx It’s fantastic that Nike is working with bespoke design company Layerx to promote sustainability. Through collaboration, they may have a substantial impact on the fashion industry’s support of sustainable practices.