The fashion industry is one poignant sector that has helped in enhancing Nigeria’s economic development. As a result of the imminent potentials that this sector pose, numerous stakeholders have urged the government to implement the fashion sector as the non-oil export to grow the country’s gross domestic product. During the Lagos Fashion Fair 2022, Princess Ronke Ademiluyi, the founder of Africa Fashion Week Nigeria noted that Nigeria’s creative sector had commenced the process of translating fashion into wealth.
With Nigeria maintaining a hub for fashion and immense style, one major advantage of the fashion industry lies in the fact that it stimulates the local economy. The National Bureau of Statistics noted that the Nigerian fashion industry has experienced an upward development, a 17 percent growth trajectory per annum over the last decade. This constant growth has evidently increased the sophistication of the industry, positioning it for immense investment and posting it to attract global attention.
Mrs. Justinah urged the government to reimburse creatives.
However, in line with the Federal Government’s commitment to ensure the support of Small and Medium Enterprises (SMEs) for economic growth, a budding Nigerian entrepreneur has solicited supports from the Federal Capital Territory Administration (FCTA) for its impending exhibition of inmate designs from Africa and locally made products. The Founder and CEO of Justwan Dezign Couture, Mrs. Justinah Wanda expressed this call in Abuja, urging for SMEs grants, in a bid to reimburse creatives for the harsh economic situation that has ravaged the country.
Additionally, she noted that this innovation was to further support the teaming of Nigerian youths that had undergone fashion design training from the Justwan Dezign Couture Fashion Academy. This grant, she said, will enable them to accrue needed funds to venture into their specialized fields, so as to help them earn a living independently. This program was designed for the promotion and showcase of African attires that has attracted national and international audiences, all in a bid to celebrate the cultural heritages and pride.
Exhibition event to celebrate and propagate made in Nigeria goods.
Mrs. Justinah stated that these investments will help Justwan Dezign Couture attract and retain groups of associates for the provision of wonderful and unique fashion experiences to be enjoyed by their loyal clients. Further, she noted that despite the fact that the year had presented numerous dilemmas to the company’s employees, she pointed to her happiness at the company being able to still discount its prices to numerous customers, as well as the periodic incentive granted to the company’s production team with 100 percent of its staffs, retained.
She disclosed that the academy was planning to provide a leading African fashion design, so as to importantly promote Nigerian goods and services in the global market. She again stated that the focal of this maiden edition was about celebrating and propagating the made-in-Nigeria, as well as bringing to spotlight, the excellent qualities that qualifies it for global market. The event tagged “Afrocentric” which indicates the showcase of rich African cultural heritages will involve the display of made in Nigeria materials.
Everyone must work to ensure promotion of locally made products.
However, the CEO said that it was high time that everyone worked collaboratively to ensure exponential growth by ensuring the promotion of locally made products. She stated that the fair would be an avenue for displaying the development that many businesses had experienced. She indicated that the academy had graduated students with immense expertise to redefine and create trending styles for female designs. She then urged fashion designers to come display their creative designs at the event which is to hold on December 10, 2022.