Following the success of the first Creator Lab edutainment series, which launched in March 2022, Meta has initiated a groundbreaking educational in-person programme for Nigerian creators called The Creator Lab Live, which took place in Lagos. About 40 young, aspiring creators were present at the Creator Lab, where they were able to interact with experts while collaborating together. This is a first-of-its-kind programme intended to help new and emerging creators get started. The initiative provided participants with access to workshops where they could learn how to make interesting content, expand their community, and make the most of Instagram’s many features.
Moon Baz, Creator Partnerships Lead, Africa, Middle East, and Turkey, Meta, stated while speaking at the Creator Lab, expressed that they are delighted to introduce Creator Lab Live in Nigeria, a first-of-its-kind programme by Instagram to encourage emerging and aspiring creators to increase their audience. Already, Nigeria is home to a flourishing creator ecosystem that has a significant cultural impact on a global scale, which offers creators a fantastic opportunity to get support as they navigate the many stages of their flows and careers.
Tips on content production skills and community building were offered.
They acknowledge the incredible content that creators create throughout their family of applications and are dedicated to assisting creators in expanding their communities and earning a living through their various distribution channels. They are thrilled about and invested in providing creators with a home base from which they can build community and create compelling content using a variety of content formats as well as creative tools as they strive towards the goal of creating the future of digital content and experiences, She explained.
During the course of the programme, Rofhiwa Maneta, Strategic Partner Manager Creator for Meta in Sub-Saharan Africa, presented creators with helpful guidance and tips on how they may enhance their content production skills and on the best practices for taking advantage of the resources that Instagram has to offer. In addition to that, he discussed the community standards that are in place to protect content creators and highlighted the monetisation options that they can utilise for earning revenue off of Meta technologies.
Authenticity, consistency and collaboration thrive on the platform.
Creators were also asked to make content that demonstrates optimism and use the hashtag #PositiveVibesOnlyChallenge as part of the event. The challenge provided the participants with a wonderful opportunity to spread positive thinking, contribute to the improvement of the world, and motivate a greater number of Instagram users to post content that is uplifting. During the programme, there was also a fireside chat, at which participants offered their thoughts on the topic of “How to Keep Relevant in the Creator Space.”
Amarachi Amusi (ashmusy), a creator, spoke on the fireside chat and stressed the significance of being authentic, maintaining consistency, and being creative on Instagram. She noted that working with other young Nigerian creators had been a fantastic opportunity to expand her knowledge and network. Instagram has become a place where they can connect and grow an audience. Similarly, to thrill an ever-expanding online community, the Creator Lab stressed the significance of creating original, short, and interesting content leveraging Instagram’s numerous features.
A quick recap on the Meta evolution and its usage.
Facebook introduction in 2004 revolutionised online social interaction. Billion people all over the world have been given a greater voice due to its family apps like Messenger, Instagram, and WhatsApp. To aid in developing the next generation of social technologies, Facebook, which now transcended to Meta in 2021 to form a mother company, is now expanding beyond 2D screens into fully immersive environments like augmented and virtual reality. And just recently, the company released a Twitter-like application called Thread, which quickly attracted numerous users at its early launch.