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Creative field accounts for millions of jobs

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By Akintola Timothy

Creatives programmes immensely designed to improve Nigeria’s tourism.

Chief Folorunsho Coker, the Director General of Nigeria’s Tourism and Development Cooperation (NTDC) noted that the creative and culture sectors have responsively created 10 to 15 million jobs in the country, ranging from architecture, performance art, fashion, radio, film production, publishing and digital marketing. He pointed that asides agriculture, the link between culture, tourism and the creative industry have made the industry the biggest employers of labour, not just in Nigeria but the whole world.

This statement was made in a position paper, “Enhancing Tourism Through the Creative Industry,” where Coker posited that the convention of a global conversation on the linkage of culture, tourism and creative industries as a paradigm for inclusive development and pivotal recoveries was informed by the need for a recalibration in its approach. He then said that the global tourism event which is scheduled to take place at the National Arts Theatre in Iganmu would see to participation of numerous tourism actors and stakeholders from all around the world.

Creative economy, an important solution for economic growth.

In the paper, Coker asserted that the connection that exists between culture, tourism and the creative industries respectively have played important roles in the Nigeria Tourism Development Cooperation (NTDC), inspiring the cooperation’s meditation on the interconnection and conception of numerous programmes. Some of these programmes include Tour Naija, Nigerian Flavours and many others, which were designed to enhance the domestic and inbound tourism in the country. He thus noted that being a part of that of this wide-ranging and international conversation on paradigms to improve this practice at this important time was an inspiring feat.

Coker also stated that an important aspect of the recovery process had been the identification of the huge potentials in the nexus between culture, tourism and the creative industries, as well as the immense promise held for the generation and sustainability of the economic activities in the country. He indicated that this same understanding was responsible for United Nations’ declaration of 2021 as the International Year of Creative Economy for Sustainable Development. He also said that in describing the abilities of the creative and culture industries for economic recovery within the frame of tourism, the United Nations World Tourism Organization described the creative economy and industry as an important solution for economic growth and product diversification.

Nigerian music industry, 2nd best performing consumer market globally.

Coker also indicated that Nigeria possessed one of largest and popular creative industry in the world with a wide range of creatives from music, movies, performance and visual art. He noted that the numbers were a poignant witness to the country’s movie industry, Nollywood, which has grown to become one of the most sophisticated movie industries globally and now valued at about $7 billion as at 2021, producing over 2,500 titles on a yearly basis. The Nigerian music industry has also developed, evidently described as the second-best performing entertainment and consumer market all over the globe.

He attributed this success to the industry being hinged on the innovation of its numerous genres. The extensive step in its appeal, as well as digital platforms also enhanced the chances of the Nigerian music genre crossing boundaries. With the success of the Nigerian music industry, international labels and publishing companies now seek entry into the market. Coker again noted that the allure of the Nigerian music industry had immensely developed since he shaped it for the popular Lagos State music festival, the One Lagos Fiesta.

Generally, Nigeria’s creative asset, one of the best globally.

He however stated that beyond the music and entertainment scenes, Nigeria’s creative asset, which in itself has been a driving force of both inbound and domestic tourism, had been one of the best globally. Food being a pivotal motive for tourism and tourist experiences has become an important part of the economic activities in the country, generating over $1 billion globally in 2019 and is estimated to make about $1,797.5 billon by 2027, a yearly growth of 16.8 percent between 2020 and 2027.


Related Link

Federal Ministry of Information and Culture: Website


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Kenny Adetunji
Editor
1 year ago

Creative field accounts for millions of jobs – Creatives programmes immensely designed to improve Nigeria’s tourism. – Express your point of view.

jdpumping
jdpumping
1 year ago

Nigeria creative assets the entertainment industry has been one of the pulling force doing wonders they really brought immense success to Nigeria both in Africa and the world globally, we have really exported our creativity outside.

Ultra0711
Ultra0711
1 year ago

The identification of the huge potentials in the nexus between culture, tourism and the creative industries is truly immense. Am sure is well harness furtherly the country will benefit more from it.

Abusi
Abusi
1 year ago

We need credible designs for our Tourism. The tourist centers will only attract a large crowd if we have quality views and creative ideas and innovations imbibed in the tourist management. We should be ready to fund it also.

Haykaylyon26
Haykaylyon26
1 year ago

Designation of our tourism will create a lot of jobs which people will benefit alot and it will attract for people to patronize the tourism which will be great for the country, if their are innovation thing and creative stuff it will attract people a lot

Adeolastan
Adeolastan
1 year ago

Creative industry sector employ millions of people in Nigeria and across globe and it has really help our economy to grow in term of creating jobs and also generate revenue to the government.

theApr
theApr
1 year ago

The Nigerian music industry has also developed, evidently described as the second-best performing entertainment and consumer market all over the globe.

Bola12
Bola12
1 year ago

The global discourse on culture, tourism, and creative industries as a paradigm for inclusive growth and key recoveries needed to be refocused.

Christiana
Christiana
1 year ago

People from all over the world involved in the tourist industry are expected to attend the next worldwide event at Iganmu’s National Arts Theatre.

Tolaniiii
Tolaniiii
1 year ago

In addition to agriculture, the cultural, touristic, and creative industries are the largest jobs in Nigeria and beyond.

Chibuzor
Chibuzor
1 year ago

The creative and cultural industries have been responsible for the creation of 10 to 15 million employment across the country. These professions may be found in a variety of fields, including architecture, performance art, fashion, and radio.

Taiwoo
Taiwoo
1 year ago

The necessity of recalibrating its strategy led the convening of a worldwide discourse on the nexus of culture, tourism, and creative industries as a model for inclusive development and key recoveries.

Godsewill Ifeanyi
Godsewill Ifeanyi
1 year ago

Multiple tourism players and stakeholders from across the world are expected to attend the upcoming global tourism event at Iganmu’s National Arts Theatre.

Kazeem1
Kazeem1
1 year ago

An impressive feat was accomplished if we took part in the discussion on paradigms to improve this practice that was taking place at this pivotal period. The dialogue included a wide range of topics and took place on a global scale.

Adesanyaj72
Adesanyaj72
1 year ago

Recognizing the enormous potentials at the intersection of culture, tourism, and the local economy was a crucial step in the rehabilitation process.

Remi1
Remi1
1 year ago

This same understanding was responsible for United Nations’ declaration of 2021 as the International Year of Creative Economy for Sustainable Development.

Nwachukwu Kingsley
Nwachukwu Kingsley
1 year ago

According to the World Tourism Organization of the United Nations, the creative economy and industry is a significant part of the solution to the problems of economic expansion and product diversity.

Hassan Isa
Hassan Isa
1 year ago

Both the broadening of its popularity and the proliferation of digital channels have increased the likelihood of the Nigerian music genre spreading outside the country’s borders.

Iyanu12345ogg
Iyanu12345ogg
1 year ago

The tourist centers will only attract a large crowd if we have quality views and creative ideas and innovations imbibed in the tourist management. We should be ready to fund it also.

Tonerol10
Tonerol10
1 year ago

This tourism will create a lot of jobs which people will benefit alot. We need to do more on it

SarahDiv
SarahDiv
1 year ago

Truly creative economy and industry is an important solution for economic growth and product diversification which can never be brushed aside. It cut across so many sphere of life in the country.

DimOla
DimOla
1 year ago

The creative economy and industry are an important factor in economic growth and product diversification which has benefited so many lives and generated jobs and revenue for the government.