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Communication in Nigerian Fashion

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By Nicole

The fashion industry plays an important cultural role in the nation.

Fashion is subjective because it is what we wear that puts us under constant social and public criticism. We dress however makes us feel most at ease, whether we’re attending an event or communicating. But, dressing up these days involves more than just putting on clothes. We wore particular garments to convey a variety of messages, including political, educational, cultural, and other messages. Clothing is iconic, symbolic, and symptomatic, and it can have many different meanings and interpretations. The way people dress in corporate settings, like any symbolic language, says a lot.

Understanding the Nigerian clothing culture in all of its manifestations, including ethnic/national ceremonial attire, etc., the meaning of colors, and the function of dress culture in fostering national identity, is crucial. In order for Nigerian clothing culture to operate effectively as a true communication medium, it is also proposed that it must be responsive to people’s taste, convenience, style, sex, and religious beliefs as well as take into account climatic or meteorological circumstances and modernity.

Dresses are worn by people of all cultures since pre-historic times.

Throughout the beginning of time, individuals from all civilizations have adorned themselves in dresses. There are various distinct dress customs among people all around the world. Cotton, wool, silk fabric, rubber, and many other materials are used to make garments. In Nigeria, there are a variety of elements that influence the clothing that people wear. The climate has played a major role in determining and continues to play a major role in influencing the variety of clothing at various times and locales.

For instance, the wet and dry seasons, with their distinctive cold and heat, exist in Nigeria. As a result, dress culture must adapt to the current weather. In sociology and anthropology, culture refers to a particular people’s beliefs, behaviors, language, and way of life as a whole. Culture is made up of a people’s rituals, traditions, artwork, clothing, innovations, and technology. Subcultures are groups of individuals whose ideas, attitudes, practices, and other types of behavior differ from those of the dominant civilization while yet being connected to it. They can occur in any society.

Different traditions express themselves through their dressing.

The phrase alludes to marginalized social, religious, and racial groups as well as ethnic minorities. Such groups develop subcultures to compensate for the fact that its members are marginalized by mainstream society. To establish and preserve a distinction from the prevailing culture, several of these subcultures’ traits such as ways of dressing, languages, and traditions are highlighted. The differentiation could signify identity pride. Nigeria is a typical example of a country that may be recognized by the diversity of its cultures and subcultures as well as by the customs, traditions, food, and other aspects of that culture’s way of life.

Based on ethnicity, religious affiliation, occupation, profession, socio-political alliances, and economic groupings, Nigerian dress culture varies from region to region. The military, professional guilds, churches, mosques, and law courts all have distinctive clothing cultures. There is a dress code at financial institutions like banks and insurance companies. Also, there is a clothing code for students in primary, secondary, and postsecondary institutions. Also, we have formal and royal dress codes. The regalia of the Emirs, Obongs, Owelles, Obas, and others includes their robes, headgear, and staff of office.

Nigeria’s fashion has arisen in size, it has grown 17% since 2010.

Africa’s contribution to the global fashion business, valued at over $2.5 trillion, is thought to be less than 1%. Nigeria accounts for 15% of the $31 billion Sub-Saharan fashion market, according to Euromonitor, and they also make sure to bribe the really large corporations ($4.7 billion). The scale of Nigerian fashion has increased, rising 17% since 2010. Due to the visibility of Nigerian-based products, occasions like the Lagos Fashion Week with & Africa Fashion Week. The Runway Shows made it feasible for the surge. Africa is wealthy because of its culture and tradition, particularly when it comes to fashion. A history of ancient cultures and ethnic backgrounds can be learned through the fashions worn.

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