According to a study conducted by Orange Business Intelligence Technology (ORBIT), which is the research and technology section of Orange Group Nigeria, the vast majority of people in Nigeria who use smartphones do so with an Android device. This study results from a Smartphone and Application Penetration Research that was carried out during the 4th quarter of 2022 in 12 cities throughout Nigeria. In contrast, the report indicated that 86% of Nigeria’s smartphone users are on Android, 13% are on IOS, and only 1% are on smartphones with Windows Operating Systems developed by Microsoft.
Based on the findings of the study that set out to examine the current state of the smartphone industry and determine which applications are being used in conjunction with mobile devices in that country, Tecno was found to be the most popular smartphone manufacturer in Nigeria, and this was then seconded by Inifinix, which is yet another brand produced by the Chinese Transsion Group, while iPhone came in third place in proportion to the number of users.
WhatsApp and Facebook were the most installed “Global” apps.
Regarding the usage of Apps, the report found that 8,578 respondents, or 64% of all respondents, owned smartphones, with many of them having dozens of apps installed. In order to simplify the research process, 51 of the most popular apps were selected for inclusion. From this group of apps, investigators further divided them into 32 Regional apps and 19 Global apps, with Regional apps being those with a leading market in Africa, as stated by ORBIT in their report.
The survey found that WhatsApp, as well as Facebook, were the most widely installed “Global” apps by Nigerians, and both have over 90% coverage in the country. The third most popular app is Xender, which is a file-sharing software that allows users to exchange large files and synchronize their smartphone applications with those of other users even when they are not connected to the internet. In this way, the app saves its users money by allowing them to exchange media without using any of their data.
Chinese own mobile products dominate the Regional apps.
In the category of regional apps, Boomplay, a music streaming and downloading app which is owned by Chinese mobile phone producer Transsion Holdings, came first. Jumia is in second place, with Opay and Palmpay, e-payment platforms, in third and fourth place. Boomplay comes pre-installed on most Techno, Infinix, and Itel phones manufactured by Transsion. Consequently, it is not surprising that Boomplay is so popular, given the dominance of Transsion phones in Nigeria, with a 62% market share.
Both OPay and PalmPay are owned and operated by Chinese fintech companies. OPay, also known as Operapay, gained traction in 2018 when it began providing significant discounts on its ride-hailing platform. Like Boomplay is preloaded on most Transsion cellphones, PalmPay is a collaborative effort between Transsion and Netease, the report said. On Banking apps, Access Bank, UBA, as well as GTBank are the most popular banking apps among the sample population. With $17.7 billion in assets and about 50 million customer base, Access Bank is the largest financial institution in Nigeria.
By 2025, there will be more than 140 million smartphone users in Nigeria.
Following the Statista projection, by 2025, there will be more than 140 million smartphone users in Nigeria, Africa’s most populated nation and greatest economy, representing a penetration rate of 66%. This would be a huge step up from the 19.7% penetration rate in 2021 and would make Nigeria the ninth nation that has the largest number of smartphones in the world. Nigeria’s digital sector has been thriving due to the country’s huge and growing youth population and the projected extensive adoption of smartphones there in the near future.
Related Link
ORBIT: Website
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86% of Nigerian smartphone users use Android. – Tecno and Infinix were the most popular smartphone brands in Nigeria. – Express your point of view.
A lot of Nigerians use android. It is because it is very affordable, so the users are much compared to that of iphone.
The overwhelming amount of Nigerian smartphone users are operating on an Android platform, which is fine because not everyone can buy an iPhone and it should not affect anything.
It is not by force to use an iPhone, it is way above some peoples pay and they have many other priorities in their life.
Android has been the most very easy phone to access. Very cheap and well used in the country. Most other Model dig their knowledge from Android. If not for them it won’t have been easy for other users like Iphone users to access their phones. Thanks to Android for better life
This is great in the aspect that our tech industry has been booming thanks to the rapidly expanding young generation and the anticipated widespread adoption of smartphones in that country.
I am happy that all these tech companies have stepped up because this is the right moment for them to do that and our people have embraced them which is lovely to see, i hope they keep providing quality services.
A high rate of people using android is much in Nigeria it is not too expensive and easy to handle than iPhone both tecno and infinix are the most used Android
Majority use android because it is much more affordable and easy to navigate. The fact that they are more durable makes me like them.
Since the advent of smartphone in the country,many people prefer to use android phone because of it affordability and available of its part if it develop any fault or problem.
86% of Nigerian smartphone users use Android. Because is very strong, affordable and easy to repair. Many Nigeria are using Android more than iPhone. iPhone is very expensive and also hard to repair
Infinity is more prevalent when talking about android usage in Nigeria. They are know for there durable battery which is why people like it.
Android phones are popular because they are reasonably priced and parts are readily available in the event of malfunction and they come in handy.
Android can’t be compared to any other phones. iPhone may be great but it still can’t perform so function android do perform for me. I think every other persons have similar reasons for choosing it.
Android has won the hearts of the masses due to its low price and user-friendliness. I prefer them because of how much longer they last.
Android phone is affordable and performs some tasks better than iPhone. iPhone is good but out of contentment it has negative impact on youths. If one can afford it legitimately, I have no issues with that.
Android is used by 86% of smartphone users in Nigeria. because it is sturdy, inexpensive, and simple to fix. Android is more widely used in Nigeria than iPhone. iPhone maintenance and buying are highly pricey.
There’d always be more android users than iphone. Android is relatively affordable and cheaper to maintain. There are also android phones who are in competition with iphone
Good news, as our tech sector has been thriving on the back of a growing young population and the expected mass use of smartphones in that country.
You have 86 percentage of android smartphone users in Nigeria because the phone is cheap and affordable when compare to other smartphone. With advance in technology the number of android users will increase geometrically overtime.
The increase in android smartphone users in Nigeria is an indication of how inclined they are to advance in technology. Also, Android smartphones are cheaper to get and managed than other smartphones.