Grand Oak Limited, the producer of Seaman’s Schnapps, has reassured its commitment to championing and safeguarding the country’s cultural traditions. As stated in a recent announcement, the organisation’s highest-ranking officials were reported to have visited the Oloja of Epeland, Oba Kamorudeen Animashaun and Oniru of Iruland, Oba Abdulwasiu Lawal, in Lagos. This action shows the brand’s continuous recognition of the significant contributions of traditional rulers throughout the country, particularly their aid in intercessions, prayers, and blessings.
During a visit to the Oniru Palace on Victoria Island, the Seaman’s Schnapps team, consisting of Marketing Manager Gbemileke Lawal, Senior Activation Manager Benson Oluwafiropo and Brand Manager Nnenna Uche-Onyenacho, received a warm welcome from the traditional ruler. The ruler commended the brand for its commitment to preserving traditional values and promoting cultural unity. The king prayed with Seaman’s Schnapps to invoke the blessings of the Iruland and Lagos ancestors, seeking prosperity and progress for the country and Lagos.
Schnapps brand represents the country’s tradition, reverence, and unity.
Likewise, the Seaman’s Schnapps team was warmly welcomed and blessed by the monarch at the Oloja palace. The monarch of Epe also praised the community’s entrepreneurial drive and showed enthusiasm about becoming a distributor for the product and Grand Oak Limited’s other beverages. This gesture is seen as a way to promote Economic Development and business opportunities within the community. Lawal, the marketing manager, thanked the two monarchs for their generosity. He emphasised how Seaman’s Schnapps deeply respects the city’s lively Culture and traditions, showcasing the brand’s commitment to promoting harmony and advancement.
Uche-Onyenacho, the Senior Brand Manager at Seaman’s Schnapps, emphasised that the brand represents the country’s tradition, reverence, and unity. The company aims to motivate a bright future for upcoming generations by staying committed to preserving Cultural Heritage and promoting unity throughout the country. The statement emphasised the brand’s commitment to upholding traditional institutions and encouraging unity and progress in the country through their interactions with the Oniru of Ireland and the Oloja of Epeland during the visit.
People believed the brand symbolises excellence and reliability.
Also, seaman’s Schnapps has long been a symbol in many traditional ceremonies and celebrations across the country, symbolising respect, honour, and unity. The beverage is often used in rituals, libations, and blessings, reflecting its deep-rooted significance in cultural practices. Its presence at significant life events such as weddings, births, and funerals underscores its role in binding the social fabric of communities. The brand’s commitment to cultural preservation ensures that these age-old traditions continue to thrive, reinforcing the importance of heritage in modern society.
It has become a household name because of its cultural resonance, consistent quality and distinctive flavour. Over the years, the brand has earned the trust and loyalty of consumers, establishing itself as a symbol of excellence and reliability. This reputation has allowed it to expand its reach nationwide, making it a preferred choice in various regions and among diverse demographic groups. The company’s strategic marketing efforts and engagement in cultural initiatives have solidified its position as a leading player in the beverage industry.
Related Article: Nigerians prefer alcoholic bitters to beer
In addition to its cultural and social significance, they contribute to economic development through job creation and local entrepreneurship. By establishing a network of distributors and supporting local businesses, the brand plays a pivotal role in stimulating economic activity and providing livelihoods. This economic impact extends beyond the beverage industry, as the brand’s partnerships with traditional rulers and community leaders promote growth and prosperity. Their dedication to cultural and economic development exemplifies their true approach to business, where commercial success goes hand-in-hand with community well-being and cultural preservation.