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Raising standards in Nigerian markets

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By Abundance Adenola

SON intensifies inspections and consumer awareness efforts.

Kenneth Shawo, The Plateau State Coordinator of the Standard Organisation of Nigeria (SON), has reaffirmed the agency’s commitment to eliminating substandard products that endanger Public Health and safety. Speaking at a certificate presentation ceremony for Shangsat Rice, a local brand produced by Shangsat Nigeria Limited, Shawo disclosed that SON had identified several areas where such products were being sold and had begun taking strong enforcement actions. He stressed that the organisation would not tolerate goods that fail to meet regulatory standards, reiterating SON’s determination to protect Nigerian consumers and ensure that only quality products are available in the market.

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The influx of substandard products in Nigeria has remained a persistent challenge, exposing consumers to both financial losses and serious health risks. From adulterated food items to counterfeit electrical appliances that pose fire hazards, the dangers associated with such products are immense. Poor enforcement in the past has allowed these goods to flourish, often at the expense of unsuspecting buyers. While SON’s renewed crackdown is commendable, its success will depend on sustained enforcement, stronger regulatory measures, and increased collaboration with relevant authorities. Without these, substandard products will continue to find their way into the market.

Public awareness is key to combating sale of substandard goods.

Beyond enforcement, raising consumer awareness is essential in combating the sale of substandard goods. Many Nigerians unknowingly purchase low-quality products due to a lack of understanding of certification marks, Packaging details, and regulatory approvals. Public Education campaigns can bridge this gap by teaching consumers how to verify product authenticity and report suspicious goods. If more people begin to prioritise quality and refuse to patronise manufacturers and retailers who sell substandard items, the market demand for such goods will decline, forcing businesses to comply with regulations.

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Moreover, manufacturers must take responsibility for ensuring that their products meet required standards. While there is a push to support locally made goods, some producers prioritise profit over quality, leading to poorly processed items that fail to meet safety regulations. Certification programmes like the one awarded to Shangsat Rice encourage compliance, but they must be backed by stricter monitoring of production processes. Additionally, businesses that consistently uphold high standards should be incentivised, while those found violating regulations should face stiff penalties to deter further breaches.

Systemic issues play a role in the production of substandard goods.

Furthermore, the continued existence of substandard goods is not solely due to weak enforcement; systemic issues also play a significant role. Inadequate Manufacturing infrastructure, poor supply chain regulations, and Corruption in regulatory agencies create loopholes that allow counterfeit and low-quality products to thrive. Even when SON seizes substandard goods, some manufacturers and importers find ways to evade sanctions and continue operations. To achieve long-term success, regulatory agencies must be strengthened, enforcement processes must be transparent, and illegal distribution networks must be dismantled. Without these structural changes, the problem will persist despite periodic crackdowns.

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Additionally, Government intervention is crucial in supporting SON’s efforts. Policies that enforce stricter import controls, provide better oversight of local production, and foster collaboration between regulators and industry players will help create a structured and compliant market. Also, funding and technical support for manufacturers seeking to improve product quality can reduce reliance on cheap, low-quality imports. A regulatory environment that encourages compliance while making it difficult for substandard goods to thrive will significantly improve product quality across industries.

Related Article: Eradicating counterfeit goods in Nigeria

Overall, ensuring safer products in Nigerian markets requires more than just regulatory crackdowns; it demands dedication, and a comprehensive approach that includes stricter regulations, consumer awareness, industry accountability, and systemic reforms. While SON’s intensified efforts mark a huge step in the right direction, lasting progress will depend on all stakeholders playing their part. If these measures are effectively implemented, Nigerians can look forward to a future where quality and safety are prioritised in the marketplace.

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