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Nigeria has potential for Indian companies

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By Abiodun Okunloye

Opportunities await companies with customised products for Nigerian - LFZ CEO

Adesuwa Ladoja, CEO of Lagos Free Zone (LFZ), has emphasised the vast opportunities awaiting Indian companies interested in creating customised products for the Nigerian and larger African markets. With Nigeria’s increasing significance in the African economy, Ladoja stressed the need to adapt products and plans to suit the distinctive requirements of the region. Located in the development corridor of Lagos, Nigeria, LFZ is a massive 850-hectare industrial zone that has successfully drawn in more than $2.75 billion in Foreign Direct Investment (FDI) projects.

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Tolaram Group, which is a prominent conglomerate based in Singapore with strong ties to Nigeria, is the driving force behind the promotion of this strategically positioned port-based zone. Ladoja believes that establishing a tangible presence in Nigeria enables companies to gain insight and meet the demands of the local market effectively, resulting in increased success and profitability. He highlighted the chance for Indian businesses to create tailored products, emphasising the possibilities for Innovation and expansion.

Many companies benefit from Lekki Port, which is the most advanced seaport.

The LFZ has attracted a variety of well-known international companies such as BASF, Kellogg’s, Dufil, Colgate, Tata International, Arla, and Lekki Port. These businesses benefit from the advantage of being close to Nigeria’s deepest port, providing a reliable Infrastructure for their Manufacturing and logistical needs. LFZ relies heavily on the Lekki Port, which stands out as the deepest and most advanced seaport in Nigeria, with a draft of 16.5 meters. This impressive depth allows the port to handle ships carrying up to 14,000 TEUs, thereby greatly improving its efficiency and effectiveness.

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Lekki Port has revolutionised the Shipping Industry in Nigeria by providing a solution to the congestion issues faced by Nigerian ports in the past. Due to its advanced facilities and ideal location, the port has become the preferred choice for shipping lines and importers, allowing it to operate directly within Nigeria in a more efficient and cost-effective manner than ever before. Given Nigeria’s status as the biggest market, it is increasingly beneficial for shipping companies and traders to conduct business directly within Nigeria instead of depending on ports in nearby countries.

About 130 Indian companies are investing in the country.

Over the past two decades, the country has seen a significant increase in collaboration with Indian companies, resulting in more than 130 Indian companies investing around $30 billion in the country. One notable instance of this partnership is the recent establishment of operations by Tata, which is now assembling tractors in Nigeria after discussions initiated by Ladoja last year. At the moment, they are fulfilling a request from the federal government for 2,000 tractors.

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Tata International’s decision to invest in Nigeria highlights the country’s significance as a key location for Indian companies looking to expand their manufacturing operations. With a presence in the LFZ, Tata can cater to both the local Nigerian market as well as the larger West African region, positioning themselves strategically for future growth opportunities. With Nigeria’s large population and expanding middle class, there are ample opportunities for Indian businesses to succeed in sectors such as consumer goods and agricultural equipment, where they excel.

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In addition, the LFZ offers a favourable setting for manufacturing due to its strong infrastructure, strategic position, and proximity to the Lekki Port with deep-water access. These elements come together to create a perfect opportunity for businesses seeking to grow their presence in Africa. With Nigeria solidifying its position as a prominent economic force in Africa, businesses that can adapt their products to suit local preferences will be in a prime position to capitalise on the opportunities presented by this rapidly expanding market.

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