CEO Ademuyiwa Adebola of Inspaya Solutions Limited, a multimedia and public relations firm with expertise in a range of areas, such as political communication, digital marketing, brand management, and media relations talks on the changing PR landscape, highlighting the ways that innovation, digitisation, and artificial intelligence are changing the field. Inspaya Solutions was founded with the goal of utilising Digital Innovation and strategic public relations to close the communication gap between audiences and companies. By implementing fact-checking, ethical transparency, and regulatory compliance, the organisation hopes to address issues facing Nigeria’s PR sector, including disinformation, low public confidence, and unethical tactics.
Adebola stresses that PR should uphold integrity and refrain from creating false reputations, acknowledging that public perception is a combination of emotional and cognitive considerations. He points out that while controversy helps politicians, it’s important to manage one’s reputation well. Adebola supports customised methods over a one-size-fits-all 360-degree concept when it comes to PR tactics. Since crisis prevention is more economical than damage repair, he favours proactive reputation management. He also emphasises how important public relations is in spite of economic difficulties, providing clients with scalable solutions.
Nigerian data inaccessibility is one of PR’s challenges.
With the addition of data-based crisis forecasting, digital reputation management, and AI-driven PR, Inspaya Solutions intends to grow outside of Nigeria. Public relations specialists that prioritise strategic communication and moral narrative are admired by Adebola. He mixes analytical research with practical experience, and his career has been influenced by his enthusiasm for writing, journalism, and media management. Nigerian data inaccessibility is one of PR’s challenges, which Inspaya addresses with partnerships with research universities, AI-powered monitoring, and direct polls. Last but not least, Adebola evaluates President Tinubu’s media strategy, highlighting its advantages in digital engagement while recommending enhancements in proactive messaging, crisis management, and grassroots storytelling.
The core principles of ethical public relations (PR) are openness, truthfulness, and conscientious message. It guarantees that communication tactics don’t mislead the public or distort facts to suit personal agendas. In Nigeria, where Misinformation and a lack of trust are pervasive, ethical public relations is especially important. By declining to deal with clients whose reputations cannot be truly enhanced through truthful storytelling, Inspaya Solutions abides by this ethical framework. Maintaining a positive public image of companies, brands, and people is the goal of reputation management. To reduce reputational risks, Inspaya Solutions uses a number of tactics, including fact-checking, crisis planning, and data-driven insights.
Reputation management is not about creating a positive image.
To track public mood and make sure message is in line with public expectations, for example, the agency uses AI-powered technologies. Decisions about when and how to rehabilitate a client’s image are a major ethical dilemma in public relations, especially when working with politically exposed persons (PEPs). The method used by Inspaya guarantees that reputation management is about showcasing real advancements and moral communication techniques rather than creating a positive image. Public relations agencies usually work under confidentiality agreements, however specific case studies from Inspaya Solutions are not publicly accessible.
Nonetheless, general public relations case studies show how strategic and moral reputation management contributes to brand building and crisis resolution. Following regulatory inspection, Inspaya Solutions reportedly assisted a Nigerian Fintech startup in managing a brand problem in 2022. The company developed a crisis response plan emphasising openness, involvement of stakeholders, and a well-planned PR effort. The fintech company was able to keep investor confidence and rebuild public trust by aggressively addressing concerns, providing clarifications, and interacting with regulators. Working with a Nigerian health-tech firm to establish it as a prominent voice in digital healthcare is a noteworthy example of ethical public relations.
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By establishing CEOs as subject-matter experts through media appearances, conference appearances, and educational materials on health innovation, the agency concentrated on thought leadership. This strategy gave the startup a competitive edge, helped it draw in investors, and increased its credibility. Reports indicate that trust in media and organisations is diminishing globally, reinforcing the significance of ethical PR. In Nigeria, trust in traditional media has slipped below 50%, underscoring the necessity for credibility-driven PR initiatives. 70% of Nigerians, according to Stears Business research, get their political news via social media, highlighting the importance of digital crisis management and fact-checking techniques.